Im a London based graphic designer and have been for like forever (well since 2000), once owning my own creative agency. I now prefer to go alone.
I am always asked to "make me look good - work your magic". I hear this a lot. This normally means, take my work, make it look great and then give it back to me. I can do that.
Specialising in print work, stuff you can touch. Designing all types of print work needed in 'InDesign'. More popular these days is 'ISSUU', a digital magazine portal. I can do that too.
Logo design, which also brings in brand identity - choosing your colour pallet and which font to use, where and when. I create brand guidelines for others, internally to follow.
Another big part of what I do is 'PowerPoint'. It seems to be hard to find a designer that will go near it. I do. I use a lot of 'Photoshop' and 'Illustrator' work to make 'PowerPoint' not look like 'PowerPoint'... This seems to be most of my clients criteria.